Start from one of six broad indexes: U.S. large cap, all cap, mid cap, small cap, global, or international.
02Screen sectors
Already have enough technology? Trim the sector so the index does not double your bet.
03Screen values
Optional. Leave out what you would rather not own: weapons, gambling, environmental harm, labor and human rights concerns.
04Take out your stock
Your stock comes out. So does anything else you are overexposed to.
05Check it against the target
See how far the result drifts from the market before anything is bought.
Illustrative, not a client account.
Why personalize.
Your values, still the marketLeave out sectors or companies and still track a familiar benchmark.
The same machinery underneathDrift monitoring, daily loss harvesting and automated rebalancing run whatever you customize.
Numbers before commitmentsTracking error, sector weights and holdings count update as you customize, so you can weigh preference against diversification.
What you own.
Individual stocks, in your account. You can see every one, every day.
A few hundred companies
Held in your name
No fund, no lock-up
Questions.
Yes. A few hundred individual companies, held directly.
They arrive as cash and go back into the index at the next rebalance.
We replace a sold stock with a different company and do not buy the original back for 31 days. The loss holds.
Closely, not exactly. We show you the number before you start.
Yes. Add a screen, remove one, or exclude another company. The index rebalances around the change.
Most people with one big position want the same thing. Get out slowly, and do not pay the whole tax bill in one year. I could not find that without a lock-up, so I built it.
NVDADiversifying4.9%
AAPL6.1%
MSFT5.7%
GOOGL3.4%
AMZN3.1%
TSLA1.8%