Maximize RSU gains.
Minimize your tax bill.

Full-stack wealth management for tech professionals with RSUs, ISOs, and pre-IPO equity.

Join Forward
Advisory fee
0.89%
Hidden Fees
$0
No Commitment
Cancel Anytime

Built for employees at

Actively AI
Amazon
Google
Mercury Bank
Plaid
Ramp
Stripe
Uber
What we do

Equity.

Invest.

Tax strategy.

Advice.

The difference

Your robo-advisor stopped scaling at your first vest.

Robo-advisors are great until RSUs, ISO exercises, and AMT enter the picture. Forward is a CFP®-led practice that handles all of it — the planning, the tax strategy, and the portfolio — under one fee.

Forward product shot — phone, tablet, app icon, gold coin
For your life

Meeting you where you are.

A Forward client at home, with her portfolio on track to hit her goals.
Three moments we plan for
01

Equity comp becomes real money.

RSUs vest. ISOs come due. One ticker dominates your net worth.

02

A liquidity event approaches.

IPO, tender, secondary, acquisition, or year-end bonus — the moves before the deposit matter more than what comes after.

03

Your career changes shape.

New role, layoff, sabbatical, or leaving Big Tech — income and equity restructure overnight.

Equity — placeholder. Drop in a lifestyle or product image.
Equity

Equity comp, finally handled.

RSU vests, ISO exercises, ESPP, AMT exposure, secondaries, IPO planning — modeled against your full tax picture by a CFP® who specializes in equity comp.

Invest

Custom portfolios, designed by experts.

Direct indexing, factor strategies, and tax-aware portfolios — institutional-grade construction without the institutional minimums.

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Taxes — placeholder. Drop in a lifestyle or product image.
Taxes

Tax strategy that runs all year.

We coordinate tax-loss harvesting, equity-comp timing, and Roth conversion strategy alongside your investments — every month, not just in April.

Advice

A planner who knows your full picture.

One CFP® professional, holding the whole picture — your equity vests, your home purchase, your kids' tuition, your eventual exit. Coordinated, not assembled.

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Daily

A morning briefing, in your pocket.

Net worth, equity-comp picture, tax-loss opportunities, and a direct line to your CFP® — every morning, in 30 seconds.

9:41
Good morning, Sarah
Net worth
$1,400,000
$46,100 (3.2%) this month
Portfolio
1W1M6M1YALL
JunSepDecMarMay
Dillon, CFP®
2 min ago

Your RSU vests Mar 15. Set aside $4,200 for taxes.

Tax-loss harvest

AAPL down 8% — harvest $4,100 to offset Q2 gains

For illustrative purposes only
The comparison

The math is in the table.

Robo-advisors are software. Traditional advisors are people without software. Forward is both.

FeatureFWDDIYRoboTrad
Dedicated Advisors
Fiduciary Duty To You
Mobile and Desktop Apps
AI Advice Engine
Always-Available Advice
Unique Custom Portfolio
Direct Indexing
Proactive Tax Planning
After-Tax Performance
Full Support
Partial
Limited
The price

One fee. Nothing else from us.

0.89%
Forward
1.00%
Traditional advisor1

Everything included — investing, year-round tax strategy, planning, and your CFP®. No commissions. Cancel anytime.

1 National average advisor fee for households with $250K–$5M in investable assets. Source: Cerulli Associates, 2024.

Questions

The five we hear most.

What's the minimum to work with Forward?+
$500 to open an account. Forward is built for people with $250,000+ across retirement, brokerage, and savings — that’s where year-round tax strategy and equity-comp planning start to pay for themselves.
How is Forward different from a robo-advisor?+
Robo-advisors manage your portfolio. We manage your portfolio, your tax strategy, and your financial plan together — and you work with a real person who knows your situation.
How does tax strategy work if you don’t file my return?+
We design the moves throughout the year — Roth conversions, loss harvesting, equity exercise timing, asset location — then hand your CPA a clean year-end summary at filing time. The planning happens in real time, not in April.
Do you handle equity compensation?+
Yes. RSUs, ISOs, NSOs, ESPP — we model vesting, plan around concentration risk, and coordinate exercises and sales with your overall tax picture. It’s the most common reason clients come to us.
What if I want to leave?+
Cancel anytime. No exit fees, no lock-up. We stop managing your accounts and you stop paying — your money stays yours, at the same custodian, the whole way through.
Forward WealthEst. 2026 · New York

Forward.

Thirty minutes. We walk through your real numbers and show how your decisions connect.
No commitment. No pitch deck. Just clarity.

Join Forward

Forward Wealth is a registered investment adviser with the State of New York. All charts, figures, dashboard mockups, and product visualizations on this page are for illustrative purposes only and do not reflect actual client outcomes. Past performance does not guarantee future results. Investment advisory services are provided only to clients who have entered into a written agreement with Forward Wealth.